Our Audit Methodology

This page explains, in plain language, exactly what the audit measures and how a score is calculated.

The signal categories

We check technical crawlability, structured data presence and correctness, content clarity, and trust signals — the same things AI answer engines rely on when deciding what to cite.

Missing data is never disguised as a failure

If a source can’t be checked, the audit reports it as unmeasured, not as a zero. That distinction matters: a genuine failure and an unmeasured signal look very different in the report, on purpose.